CPM EMEA CEO, Mike Hughes features in the September online edition of the European Business Magazine.
Mike discusses the changing landscape of the retail environment and impact of the move from traditional bricks & mortar to online channels and vice versa; as the lines between traditional and online becoming increasingly muted.
“Online retailing is booming, but to be successful here, physical retailers have to adapt their approach,"he explains.
As a global leader in sales outsourcing, Mike outlines some of the targeted online retail services CPM has developed to help its retail clients stay ahead of the game; including online merchandising and mobile applications to enhance and deliver seamless consumer experiences across both online and offline channels.
Read the full interview here.